Dora Denk
Let's talk
Open to permanent roles & contracts

I turn websites and customer journeys into measurable growth.

Hi, I'm Dora, a digital product & customer experience manager in Melbourne. I blend marketing creativity with data and tech to build websites and journeys people enjoy using, and that businesses can measure.

See my work Get in touch
Dora Denk smiling at a café table with her laptop and a coffee
Most recentlyDigital Product Owner | Content & Journey Growth (ANZ)
About me

Digital product, content and web strategy for digital growth.

I bring digital product, content and web strategy together to improve customer journeys, strengthen acquisition and turn customer insight into measurable growth.

My experience spans traditional and digital marketing, freelance work with SMEs, agency web and digital project management, and digital product ownership in a global B2B organisation. That breadth helps me connect customer needs with business goals, and understand how content, channels, technology and customer experience work together.

01
Marketing & contentBrand, campaigns and customer behaviour across traditional and digital channels.
02
Website management & deliveryStrategy, content and performance across the website lifecycle, from UX and build through launch and ongoing optimisation.
03
Digital product & journey growthB2B web strategy, acquisition funnels, CRO, CRM integration and lead quality.
outside of work…

I stay active with running, tennis and swimming, and I stay connected to my Hungarian heritage through community engagement.

Selected work

Projects where the result is on the record

Enterprise, agency and small-business work.

Featured project · CRO & A/B testing

Testing what makes a business apply

I tested a new value proposition and landing page against the existing experience to find out which moved more businesses through the application. Across about 27,500 visitors in 14 days, the new version lifted completed applicant details by 28%.

CROA/B testingGA4Microsoft Clarity
Analytics

Mapping the acquisition funnel

I helped build a dashboard that tracks prospects from their first website visit through lead capture and application. The full-funnel view shows teams where people drop off and what to improve next.

Funnel analyticsDashboardsGA4Salesforce
CRMEnd-to-end
lead lifecycle
CRM transformation

Rebuilding the B2B lead lifecycle in Salesforce

I redesigned the lead process end to end, from website enquiry to Salesforce reporting. Stronger lead validation, cleaner data and a clearer handoff between marketing and sales cut duplicate leads by about 90%.

JourneysTwo B2B
application flows
Customer journeys

Optimising where applicants drop off

Analytics, heatmaps and stakeholder feedback showed where applicants were dropping off. I coordinated website improvements, lead validation and Salesforce integration, lifting conversion by about 20%.

SearchGoogle &
AI visibility
SEO & GEO

Getting found in Google and AI search

I led search improvements across technical SEO, content and internal linking, strengthening the brand's visibility in Google and in AI-assisted search.

LaunchPartnership
go-to-market
Go-to-market

Launching the Virgin Velocity partnership online

I coordinated the digital launch, bringing the online proposition, website content, customer journey, technical delivery and testing together for go-live.

Delivery$150K+
digital builds
Web project delivery

Leading web projects from brief to launch

I've led website and digital projects from discovery and requirements through design, development, testing and launch, coordinating clients and multidisciplinary teams and keeping scope, timelines and delivery on track.

GrowthSME clients
since 2017
Small business marketing

Growing small businesses online

I work directly with business owners, including Sports Conscious, on website builds, landing pages, SEO, paid media, email and social, using GA4 insights to lift engagement, leads and in-store sales.

Creative skills

I don't just brief the design, I make it

I bring a designer's eye to every project, from wireframes and page layouts to campaign creative and social content, so ideas move quickly from brief to something people can see and react to.

UX design

Customer journeys, wireframes and user flows that make the next step obvious, shaped by analytics and heatmaps rather than guesswork.

Journey mappingWireframesUser flowsUsability

UI design

Clean, on-brand page layouts and landing pages that are easy to scan and built to convert.

Landing pagesWeb layoutsFormsResponsive design

Graphic design

Campaign creative, social posts, digital ads and marketing collateral with a consistent brand look, designed in Canva and ready to use.

Campaign creativeSocial mediaDigital adsPrint & collateralCanva
Experience

Where I've done it

Enterprise B2B product ownership, agency web and product delivery, and hands-on freelance marketing for small businesses.

Enterprise B2BDigital product ownerCorpay · 2024–2026
AgencyDigital product & web projectsChook Digital, 3Phase · 2022–2024
FreelanceMarketing lead & consultantSports Conscious, SME clients · 2017–now
Jun 2024 – Aug 2026Full-time · Melbourne

Digital product owner, ANZ digital experience

Enterprise B2B
Corpay · Financial services, global B2B payments

Owned the ANZ acquisition journey across six enterprise websites, from search discovery to submitted application and Salesforce lead.

What I owned

  • Websites: strategy, roadmap, content and continuous optimisation for six ANZ sites.
  • Acquisition & conversion: lead generation and application journeys, UX, lead quality and funnel performance.
  • SEO & GEO: keyword research, technical SEO, schema, content and LLM discoverability.
  • Measurement: tracking, funnel and customer data to set priorities and shape strategy.
  • Integrations: forms, APIs, Zapier, Addressfinder and Salesforce data flows.
  • Go-to-market: digital launches for products, loyalty programs and partnerships, with sales, product, technology, risk and compliance teams.

Key results

  • +20%conversion on two redesigned B2B application journeys
  • ~90%fewer duplicate leads through lead validation and Salesforce integration
  • 30–60%conversion gains from experimentation and CRO
  • Launchdigital delivery of the Virgin Velocity loyalty partnership
Web strategySEO & GEOCRO & A/B testingSalesforce CRMAnalyticsGo-to-marketStakeholder management
Nov 2022 – Feb 2024Full-time · Sydney

Digital product manager

Agency
Chook Digital Agency

Led delivery of client websites, apps and digital products, and managed a studio team of five.

What I owned

  • Team: daily priorities, resourcing, sprints and stand-ups across concurrent projects.
  • Delivery: scope, budgets, timelines, risks and client communication, in agile and waterfall.
  • Experience: turned customer journeys and wireframes into intuitive touchpoints.

Key results

  • $150K+digital projects delivered from discovery to deployment
  • 5people in the multidisciplinary studio team I led
Product deliveryAgile & waterfallTeam leadershipUX & wireframesBudgets & risk
Feb – Nov 2022Full-time · Melbourne

Web project manager

Agency
3Phase Marketing Agency

Managed client website projects from first brief to launch and ongoing optimisation.

  • Delivery: discovery, requirements, UX and design, development, testing and deployment.
  • Scoping: proposals, scopes of work and functional briefs.
  • Optimisation: used performance data to guide retainer clients on UX improvements.
Web project managementRequirements & scopingUXOptimisation
2017 – presentOngoing, alongside full-time roles

Marketing lead

Long-term client
Sports Conscious

The business's go-to marketing lead for over eight years, owning every marketing initiative across digital and traditional channels, from strategy through to final artwork.

  • Website: built the website and run it end to end, from content and UX to updates and performance.
  • Digital campaigns: EDMs, paid and organic social, Google Ads and seasonal promotions, planned and delivered in-house.
  • In-store & print: in-store signage, point-of-sale, brochures and marketing collateral, all designed in-house.
  • Out-of-home: billboard advertising, from concept to print-ready artwork.
  • Results: GA4 and campaign reporting to see what drives traffic, enquiries and in-store sales.
Marketing strategyWebsiteEDMsSocial mediaGoogle AdsIn-store signagePrint & collateralBillboards
Oct 2017 – present

Digital marketing consultant

Freelance
SME clients

Hands-on digital marketing and web delivery, working directly with business owners to grow their business.

  • Strategy & execution: website, SEO, paid media, email and social, including content and creative.
  • Web builds: discovery, content planning, UX and design, development, testing, launch and optimisation.
  • Website management: landing pages, content and UX to lift engagement and leads.
  • Insights: GA4 and Search Console to understand customers and prioritise improvements.
Digital marketingWeb buildsSEOPaid mediaEmail & socialContent & creativeGA4
Jan 2019 – presentVolunteer · Melbourne

Founder & secretary

Community
Community language school

Committee member of an accredited community language school, running team logistics, stakeholder communication and community outreach.

Skills

Creative and technical, in the same person

Most marketers lean creative or technical. I work across both, from the big idea through to the tracking tag that proves it worked.

Strategy & experience

  • Digital strategy
  • Customer experience
  • Journey optimisation
  • Go-to-market
  • Customer-centred design
  • Product discovery

Content & web

  • Enterprise websites & CMS
  • WordPress
  • SEO & GEO
  • Landing pages
  • UX optimisation
  • Technical SEO & schema

Lifecycle & conversion

  • CRM & Salesforce
  • Lead generation funnels
  • Value proposition testing
  • A/B testing
  • CRO
  • Behavioural insights

Governance & delivery

  • Stakeholder management
  • Risk & compliance
  • Requirements
  • Roadmaps
  • Agile delivery
  • Agency management
ToolsGA4Google Tag ManagerGoogle Search ConsoleMicrosoft ClaritySalesforceWordPressCanvaUTM & attributionDashboards & reporting
Postgraduate certificate of marketingAQF level 8
Professional certificationDigital marketing
Bachelor's degreeBusiness
Contracts & freelance

Need an extra pair of hands on your digital?

I take on contract and project work alongside permanent roles. You work directly with a strategist who also does the work, without paying for an agency.

  • Digital marketing, every channelOne person to own your whole marketing mix: Google Ads, paid social, email campaigns, organic social and content. I plan it, run it and report on what's working.Google AdsPaid socialEDMsOrganic socialContent
  • Website strategy & buildsDiscovery, design and launch, mostly on WordPress, plus the techy parts.
  • SEO & GEOFound on Google and cited by AI assistants.
  • Conversion optimisationLanding pages, funnels and A/B tests that turn visitors into enquiries.
  • Analytics & trackingGA4, Tag Manager and dashboards set up properly.
  • CRM & lead managementCleaner lead flows and reporting your sales team trusts.
  • Interim product or web leadCover for a gap, a launch or a migration.

What my colleagues say

A recognition Daniel, my Sales Manager, sent me at work. I'm proud of this one because it's about how I work, not only what I deliver.

Recognition
Dora is a high achiever whose impact speaks louder than words. Thank you for consistently being super helpful, tackling tasks quickly, and approaching every challenge with a calm confidence. Your willingness to lend a hand no matter how big or small the request doesn’t go unnoticed. Your dedication, reliability, and humble excellence make you a true silent superstar. I appreciate you!
DanielSales Manager
Get in touch

Let's build something that converts.

Hiring for a digital product, website, CX or marketing operations role? Need help with a project? Send me a note and I'll get back to you.

Email
hello@doradenk.com.au
LinkedIn
linkedin.com/in/dora-denk
Location
Melbourne · open to hybrid and remote